It's better that Seoraj doesn't know what it means; Bruce's utter inability to be funny can go unnoticed. (For now.)

Still, he looks vaguely sheepish about it, both for making a crack about wordplay and making it in the face of Seoraj being otherwise quite apt. It's all right, he doesn't mind looking like that.

"We think we can fool people, all the same."

... Indeed.