"I have to know what my competition is so that I can make sure I'm better than every other option," he asserts, because, well - that much is true, anyway. He has to have a niche of 50% things people aren't getting from another host, and 50% selling himself. Combing through clubs and being a person of interest helps both those things.

He smiles, a little mischievous, and tilts his head back as he gives Will an appraising look. "It's okay."

Trollin'.