"It's kind of about branding. Setting a visual to the weird, floaty concept of a label with my name on it. Kind of a big deal for me. Mostly black & white, simple, industrial background, I want a statement, like, 'these are some fierce, fashionable people, they're young and so fucking cool, and they could probably fuck you up, and they wear Penelope Lane'."

Penelope leans over and examines that pointy black ring a little closer. Yeah. That's hot.

"Maybe a big chunky piece or two, but mostly things that can add to the completeness of the look I want without distracting overmuch, you know what I mean. For close-ups, and I'm doing at least a couple of those, probably more stuff like this." She points at the black spiral-wing-pointy drop earrings. "Actually I am seriously considering buying these right now."